Keep Rome-Floyd Beautiful
Rooted in Pride. Driven by Purpose. Focused on the Future.
Keep Rome-Floyd Beautiful was founded in 1976 by Betty Peartree, Chair of the Chamber of Commerce’s Beautification Committee, and Martin H. “Buddy” Mitchell, representing the Rome City Commission. Inspired by a national Keep America Beautiful workshop, the program was launched to address local litter and beautification efforts through education and community action. Originally known as the Rome Clean Community Commission, KRFB is one of the oldest affiliates in the Keep America Beautiful network and has evolved into a long-standing leader in environmental education and stewardship in Northwest Georgia.
Keep Rome-Floyd Beautiful (KRFB) is a community-based program dedicated to creating a cleaner, greener, and more beautiful Rome and Floyd County, now and for generations to come. While we are proud affiliates of Keep America Beautiful and the Keep Georgia Beautiful Foundation, both nationally recognized nonprofit organizations, KRFB itself is not a nonprofit. We are funded and supported by the City of Rome and Floyd County governments, allowing us to serve the public through local leadership, collaboration, and community-driven initiatives.
At the heart of everything we do is a belief that education is the key to lasting change. Many environmental issues stem from a simple lack of awareness — people often don’t realize the impact of their everyday actions. That’s why we prioritize hands-on learning, outreach, and youth engagement to help our community understand how to care for the natural beauty and resources we all depend on.
Through litter cleanups, tree plantings, pollinator gardens, environmental curriculum development, and community programs, we connect people to their environment and empower them to make responsible choices. We collaborate with schools, local leaders, and volunteers of all ages to build a strong sense of ownership, responsibility, and pride in our shared spaces.
We’re not just picking up litter—we’re planting the seeds of stewardship. One person at a time. One lesson at a time. One future at a time.
TESTIMONIALS
Program Success Stories: Hear What They Say
"Ms. Bagley’s engaging science labs have made environmental learning the highlight of our students’ school year, inspiring a genuine excitement for learning and stewardship at Armuchee Elementary."
Michael Branson
Principal, Armuchee Elementary School
"We had a great time on the Etowah River during the Annual KRFB, KBB, and GA Power river float!"
Brooke Brinson
Realtor, Hardy Realty
“Learning with Ms. Bagley is so much fun — she makes science easy to understand and exciting, from food webs to rivers and everything in between!”
Student
Armuchee Elementary School
OUR MISSION
Creating a Culture of Care Through Education & Engagement
At Keep Rome-Floyd Beautiful, we believe lasting change starts with awareness and action. That’s why education is at the core of everything we do. We don’t just clean up — we teach why it matters.
Our goal is to shift habits by helping people understand the real-world impact of daily choices. From youth programs and classroom lessons to community workshops and hands-on service projects, we are working to create a culture where environmental responsibility becomes second nature.
We engage people of all ages: students, families, civic groups, and businesses, in efforts that not only improve the appearance of our community, but build a shared sense of pride and purpose. When people feel connected to their environment and empowered with knowledge, they become active participants in protecting it.
Whether it’s learning about the watershed through a science lesson, planting pollinator gardens, or volunteering in a neighborhood cleanup, we are creating a more informed and invested community — one conversation, one student, and one action at a time.
We like to say, “Slow down and keep it clean.”
It’s a reminder that every effort counts — and that taking the time to care makes a lasting difference.
To thank our volunteers for their time and dedication, we proudly share KRFB swag as a small token of appreciation, because behind every clean street, painted wall, and planted tree is someone who chose to show up and make it better.